I think plenty of users only need to use this software periodically as certain projects come up. $5 a month for professional grade software should be the norm. This sets a nice standard that I hope other companies will follow. Other companies are asking for extremely high subscriptions. I’m happy with this subscription pricing at $5 a month or $50 a year. Mac apps aside, charging a service fee for access to creation tools is a new business for Apple. While it would be more profitable, cutting off existing customers from updates doesn’t seem like the Apple way. Legacy customers could continue receiving free updates, and new customers would pay the subscription fee. Microsoft and Adobe already enjoy subscription revenue from Mac app customers. The Mac apps have just proved to be an excellent value for customers over the years.įor Apple, it may be time to consider switching the Mac apps to subscription pricing. That’s not to argue that the iPad versions a $4.99/month or $49.99/year per app are overpriced. The price of Logic Pro for Mac today ($199.99) is the same as four years of subscribing to Logic Pro for iPad, and Final Cut Pro for Mac ($299.99) will equal six years of paying for the iPad version. In fact, Logic Pro X will be a decade old in July, and Final Cut Pro X turns 12 next month. Mac users have had years of free updates to Logic and Final Cut Pro after paying once for each app. How would Apple price Final Cut Pro and Logic Pro for Mac if they were released today? In the era of service revenue, Apple would almost certainly charge a subscription fee for access rather than a one-time fee. Nevertheless, pricing for these long overdue apps is interesting when you consider their Mac counterparts and the Apple One bundle. These apps coming out on a random day in May is surprising. Now that Final Cut Pro and Logic Pro for iPad are official, let’s talk about pricing.
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